Soléa Aesthetics
Brand Identity & Creative Direction
The Project
A refined visual identity for a modern aesthetic clinic.
Soléa Aesthetics is a London clinic for subtle, natural-looking treatments. The brand had to earn trust before anyone books: calm and professional, but warm enough to feel personal. We built the identity around a custom-lettered wordmark with a delicate accent on the é, an interlaced SA monogram and an embossed pattern, set in a palette of ivory, stone, taupe, mocha and espresso. The system carries through the treatment menu, aftercare and appointment cards, packaging, social content and a London Underground campaign: Subtle enhancements. Real confidence.
Industry
- Aesthetics & Beauty
Services
- Brand Strategy
- Visual Identity
- Creative Direction
- Social Media Art Direction
Deliverables
- Custom Wordmark
- SA Monogram System
- Brand Pattern
- Colour & Type
- Business Cards
- Treatment Menu & Aftercare
- Packaging
- Social Templates
- Campaign Concept
Identity
Custom lettering, an interlaced SA monogram and an earthy palette: calm, reassuring and premium.
In the world
From a gloved hand holding the card to a poster on the Underground.
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