Petrichor
Brand identity, packaging · 2026
Brand & growth studio · London
We don't market businesses. We build brands people remember.
Branding • Websites • Marketing • Growth
The studio
noova is a brand and growth studio for ambitious businesses. Strategy, identity, web and marketing, designed as one system and built to last.
One studio. One system. No handoffs. Based in London, working with ambitious businesses anywhere.
Services
What we doSix disciplines. One system.
01
Brand strategy
Positioning, audience and narrative. The single idea that gives every decision direction.
02
Brand identity
Identity systems that hold together everywhere they live, from packaging to pixels.
03
Web design
Quiet, fast websites that carry the brand and do more than look good.
04
Marketing
Campaigns and channels working as one system, not a scatter of tactics.
05
Content
Photography, film and editorial with a point of view. Made carefully, published consistently.
06
Growth
Measurement, iteration and momentum that compound month after month.
Selected work
2024 · 2026
02
Canyon
A boutique hospitality group re-imagined as a place you feel before you visit. Identity, interiors direction and a digital home.
Hospitality, spatial identity · 2025
03
Float
A fintech product given calm. Brand system, website and product surfaces that make complexity feel effortless.
Digital product, web design · 2025
Antoine
Editorial, content · 2024
About
The founder
“Clarity creates momentum.
Everything else follows.”
noova is led by Jessica Feto, a brand strategist and designer who has spent the past decade building brands, websites and growth systems for ambitious businesses. Every engagement is led personally, from the first conversation to long after launch.
Jessica Feto · Founder & creative director